Before spending more on traffic, make the traffic you have convert better. Ten changes we make on almost every Shopify store.
Doubling your conversion rate has the same effect on revenue as doubling your traffic, and it's usually far cheaper. These ten improvements are the ones we find ourselves making on almost every Shopify store we work on.
- Show shipping costs and delivery timelines on product pages, not just at checkout.
- Use real, high-resolution photos, including scale and in-use shots.
- Place reviews and star ratings near the price and add-to-cart button.
- Write product descriptions that lead with benefits, then list specifications.
- Make the add-to-cart button sticky on mobile product pages.
- Enable express checkout options like Shop Pay, Apple Pay, and Google Pay.
- Add a free-shipping progress bar to the cart to lift average order value.
- Reduce app bloat; every unused app can slow your store down.
- Offer subscriptions for consumable products to build recurring revenue.
- Set up cart and browse abandonment emails before running any paid ads.
Measure before and after
Track conversion rate, average order value, and revenue per visitor for at least two weeks before making changes, then compare. Where traffic allows, A/B test bigger changes like page layouts and offers.
Need a second pair of eyes on your store? Our free audit includes a conversion review of your homepage, product pages, and checkout.
