Vertex Fitness Studios
Vertex Fitness Studios, a 3-location boutique gym chain, had been running Google Ads in-house for a year with rising costs and no clear read on which campaigns actually drove membership sign-ups.
Results Snapshot
Initial Challenges
Cost-per-lead had climbed to $84 with no conversion tracking tied to actual trial sign-ups, broad-match keywords wasting budget on irrelevant searches, and all traffic sent to a generic homepage instead of location-specific offers.
Strategy Implemented
We rebuilt the account structure by location, implemented proper conversion tracking tied to trial sign-ups, tightened keyword match types, and built dedicated landing pages per location with a clear trial offer.
Work Completed
Full account restructure into location-based campaigns; conversion tracking implementation via Google Tag Manager; negative keyword list of 180+ terms; three location-specific landing pages with trial offer forms.
SEO & Marketing Activities
Search term audit and negative keyword build-out, ad copy testing across 6 variations per ad group, landing page A/B testing, weekly bid and budget optimization.
Before & After Performance
| Metric | Before | After |
|---|---|---|
| Cost Per Lead | $84 | $31 |
| Trial Sign-Ups / mo | 22 | 71 |
| Click-Through Rate | 2.1% | 5.8% |
Traffic & Ranking Improvements
Not applicable — paid search engagement; impression share on core keywords increased from 41% to 89% as budget was reallocated to proven terms.
Lead & Conversion Results
Cost per lead dropped 63% while trial sign-ups more than tripled, driven primarily by dedicated location landing pages replacing the generic homepage as the ad destination.
Results Achieved
- 63% reduction in cost per lead
- Trial sign-ups grew from 22 to 71 per month
- Click-through rate nearly tripled
- Impression share on core keywords up to 89%
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Studio
Dubai, United Arab Emirates
Response Time
Within 1 business day
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