Summit HVAC Services
Summit HVAC Services, a residential and light-commercial HVAC contractor, was losing emergency-repair calls to competitors who dominated the local map pack across their three-county service area.
Results Snapshot
Initial Challenges
Google Business Profile had inconsistent service-area settings, only 8 reviews after 6 years in business, and paid search campaigns overlapped with organic terms already close to ranking, wasting budget.
Strategy Implemented
We rebuilt Google Business Profile service areas and categories, launched a systematic review-generation process, and refocused PPC spend on high-intent emergency-repair terms rather than broad brand-adjacent keywords.
Work Completed
Google Business Profile full optimization across 3 service-area locations; review generation system via post-service SMS requests; PPC campaign rebuild focused on emergency and seasonal repair terms; local landing pages per service area.
SEO & Marketing Activities
Citation cleanup across 25+ directories, service-area page content build, review response protocol, PPC negative keyword cleanup, call tracking implementation across both organic and paid channels.
Before & After Performance
| Metric | Before | After |
|---|---|---|
| Google Reviews | 8 | 112 |
| Map Pack Top-3 Rankings | 2 keywords | 19 keywords |
| Monthly Booked Calls | 31 | 126 |
Traffic & Ranking Improvements
Map pack visibility expanded from 2 to 19 top-3 keyword rankings across the three-county service area within seven months, driven by both review volume and profile optimization.
Lead & Conversion Results
Tracked, booked service calls from combined organic and paid channels grew from 31 to 126 per month, with cost per booked call from PPC dropping by 44% after the campaign refocus.
Results Achieved
- Reviews grew from 8 to 112 with a 4.9-star average
- 19 keywords ranking in the local map pack top 3
- Booked calls grew from 31 to 126 per month
- PPC cost per booked call down 44%
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Studio
Dubai, United Arab Emirates
Response Time
Within 1 business day
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