Pure Bloom Skincare
Pure Bloom Skincare, a direct-to-consumer skincare brand, launched on a generic Shopify theme with minimal SEO structure and no post-purchase email flows, leaving repeat purchase revenue on the table.
Results Snapshot
Initial Challenges
Product and collection pages lacked unique, keyword-targeted content, the theme wasn't optimized for mobile conversion, and there were no automated email flows to bring customers back for repeat purchases.
Strategy Implemented
We rebuilt the Shopify storefront with a conversion-optimized custom theme, wrote unique SEO-structured content for every product and collection page, and built a full post-purchase email automation program.
Work Completed
Custom Shopify theme customization; SEO content for 45 product pages and 8 collection pages; welcome, abandoned cart, post-purchase, and win-back email flows; structured data for products and reviews.
SEO & Marketing Activities
Product-level keyword research, collection page content rewrites, review schema implementation, four-part email automation build in Klaviyo-style flows, ongoing content additions for skincare topic authority.
Before & After Performance
| Metric | Before | After |
|---|---|---|
| Organic Revenue / mo | $4,200 | $19,800 |
| Email-Attributed Revenue | $0 (no flows) | $11,400/mo |
| Mobile Conversion Rate | 1.1% | 2.7% |
Traffic & Ranking Improvements
Organic traffic to product and collection pages grew steadily as unique content replaced manufacturer-style descriptions, with 22 product terms reaching page-one rankings.
Lead & Conversion Results
Combined organic and email-attributed monthly revenue grew from roughly $4,200 to over $31,000, with mobile conversion rate more than doubling after the theme rebuild.
Results Achieved
- Organic revenue grew from $4,200 to $19,800/mo
- New email flows generating $11,400/mo in attributed revenue
- Mobile conversion rate more than doubled
- 22 product keywords reached page-one rankings
Get in touch
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Studio
Dubai, United Arab Emirates
Response Time
Within 1 business day
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