Olive & Oak Kitchen
Olive & Oak is a group of two Mediterranean restaurants with a growing catering arm. Weeknight covers were soft, and the team relied almost entirely on third-party delivery apps and walk-in traffic.
Results Snapshot
Initial Challenges
The restaurants had no owned guest list beyond a dusty email export, no way to fill quiet nights on short notice, and catering inquiries came in sporadically through the contact form.
Strategy Implemented
We built an owned-audience program: Wi-Fi and reservation opt-ins, a VIP SMS club for last-minute offers, and automated email journeys for birthdays, lapsed guests, and catering prospects.
Work Completed
Opt-in capture at the table, on the website, and with the reservation system; SMS VIP club with two-way replies; seven automated email flows; monthly event campaigns; a catering landing page with retargeting ads.
SEO & Marketing Activities
Audience segmentation by visit frequency and location, send-time testing, TCPA-compliant SMS opt-in flows, and campaign attribution through unique offer codes.
Before & After Performance
| Metric | Before | After |
|---|---|---|
| Owned Guest List | 1,200 | 14,800 |
| Tuesday–Wednesday Covers | Baseline | +34% |
| Catering Inquiries / mo | 5 | 22 |
Traffic & Ranking Improvements
The guest list grew more than 12x in ten months, with SMS campaigns averaging a 38% click rate and email flows generating 19% of tracked marketing revenue.
Lead & Conversion Results
Quiet-night covers rose 34%, catering inquiries quadrupled, and owned channels now drive more repeat visits than all third-party promotions combined.
Results Achieved
- Guest list grew from 1,200 to 14,800
- Midweek covers up 34%
- Catering inquiries up from 5 to 22 per month
- SMS campaigns averaging a 38% click rate
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Studio
Dubai, United Arab Emirates
Response Time
Within 1 business day
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