Northbridge Legal Partners
Northbridge Legal Partners, a mid-sized personal injury firm, had strong local reputation but a site plagued by duplicate content, broken internal links, and thin practice-area pages that failed to rank against larger competitor firms.
Results Snapshot
Initial Challenges
A prior migration had left over 200 broken internal links and duplicate practice-area pages competing against each other in search results. Core practice-area terms ranked on page 3-4 despite strong domain trust from years in business.
Strategy Implemented
We ran a full technical audit to resolve crawl and indexation issues, consolidated duplicate and thin pages into authoritative practice-area hubs, and rebuilt content around the specific questions prospective clients search before hiring a firm.
Work Completed
Full technical SEO audit and fix (redirects, canonicalization, XML sitemap rebuild); consolidation of 18 overlapping pages into 6 comprehensive practice-area pages; rewritten content for all core practice areas; ongoing reputation monitoring workflow.
SEO & Marketing Activities
Log file analysis to identify crawl waste, schema markup for legal services and attorney profiles, internal linking restructure, monthly published content addressing common client questions.
Before & After Performance
| Metric | Before | After |
|---|---|---|
| Indexed Pages (accurate) | 62% of site | 98% of site |
| Practice Area Rankings (top 10) | 3 of 6 | 6 of 6 |
| Organic Leads / mo | 9 | 34 |
Traffic & Ranking Improvements
All six core practice-area pages reached page-one rankings within five months, with the two highest-competition terms breaking into the top 5.
Lead & Conversion Results
Organic form and call leads nearly quadrupled from 9 to 34 per month, with case consultations attributed directly to organic search up 3.7x year over year.
Results Achieved
- All 6 practice-area pages ranking on page one
- Indexation accuracy improved from 62% to 98%
- Organic leads nearly quadrupled
- 200+ broken internal links resolved
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Studio
Dubai, United Arab Emirates
Response Time
Within 1 business day
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