Nomad Coffee Roasters
Nomad is a specialty coffee roaster that grew from farmers' markets into a wholesale and direct-to-consumer brand. Their off-the-shelf Shopify theme couldn't support subscriptions, wholesale ordering, or the brand's story.
Results Snapshot
Initial Challenges
Checkout conversion was low on mobile, subscription sign-ups were handled manually over email, and wholesale customers placed orders by phone. Product pages had thin descriptions and ranked for almost nothing.
Strategy Implemented
We designed and built a custom Shopify storefront that sells the origin story, streamlines subscriptions, and gives wholesale buyers a self-serve portal, backed by SEO-rich product content.
Work Completed
Custom Shopify 2.0 theme; subscription builder with grind and frequency options; wholesale portal with tiered pricing; brew guide content hub; rewritten product pages with tasting notes and origin details; post-purchase email flows.
SEO & Marketing Activities
Product and collection SEO, Product and Review schema, brew-guide content targeting informational searches, and speed optimization for mobile shoppers.
Before & After Performance
| Metric | Before | After |
|---|---|---|
| Store Conversion Rate | 1.2% | 3.4% |
| Active Subscribers | 240 | 1,380 |
| Wholesale Orders Placed Online | 0% | 85% |
Traffic & Ranking Improvements
Organic revenue grew 260% year over year, driven by brew guides and origin-focused product pages ranking for high-intent coffee searches.
Lead & Conversion Results
Store conversion nearly tripled, subscriptions grew 5.75x, and the wholesale portal saves the team roughly 15 hours a week of manual order handling.
Results Achieved
- Conversion rate up from 1.2% to 3.4%
- Active subscribers grew from 240 to 1,380
- 85% of wholesale orders now placed online
- Organic revenue up 260% year over year
Get in touch
Ready to accelerate your growth?
Tell us about your business and where growth has stalled. We'll come back with a clear read on where the opportunity is, before you commit to anything.
Studio
Dubai, United Arab Emirates
Response Time
Within 1 business day
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