Marlowe Dental Group
Marlowe Dental Group operates three family and cosmetic dentistry clinics across a growing suburban metro. Despite strong patient loyalty, new-patient bookings had flatlined as newer competitors dominated the local map results.
Results Snapshot
Initial Challenges
Each clinic's Google Business Profile had inconsistent names, hours, and categories. Review volume was low and uneven across locations, and the website had a single generic services page with no location-specific content.
Strategy Implemented
We built a location-first local SEO program: one optimized landing page per clinic, a clean citation footprint, and a steady review-generation process tied to the front-desk checkout workflow.
Work Completed
Three location landing pages with treatment-specific sections; GBP cleanup and category optimization for all clinics; NAP consistency fixes across 60+ directories; automated post-visit review requests; 18 treatment pages rewritten for search intent.
SEO & Marketing Activities
Local keyword mapping per clinic, LocalBusiness and Dentist schema, weekly GBP posts, review response templates, and monthly rank tracking across a 5-mile grid for each location.
Before & After Performance
| Metric | Before | After |
|---|---|---|
| Map Pack Keywords (top 3) | 4 | 31 |
| Google Reviews (all clinics) | 142 | 618 |
| New-Patient Calls / mo | 88 | 236 |
Traffic & Ranking Improvements
31 treatment and 'dentist near me' keywords now sit in the local map pack top 3 across the three clinics, up from four, with organic sessions to location pages up 210%.
Lead & Conversion Results
Tracked new-patient calls from Google rose from 88 to 236 per month within nine months, and online booking requests from location pages more than doubled.
Results Achieved
- New-patient calls up 168% in nine months
- 31 keywords in the local map pack top 3
- Google reviews grew from 142 to 618
- Average rating lifted from 4.3 to 4.8 stars
Get in touch
Ready to accelerate your growth?
Tell us about your business and where growth has stalled. We'll come back with a clear read on where the opportunity is, before you commit to anything.
Studio
Dubai, United Arab Emirates
Response Time
Within 1 business day
Still deciding? Start with a free audit.
Twenty minutes, no pitch deck. Just a straight read on your website, SEO, and ad accounts, and where the fastest wins are.