Ironclad Roofing & Exteriors
Ironclad is a family-owned roofing and exteriors contractor serving a three-county area. Their site was built years ago on a page builder, looked dated next to competitors, and generated very few estimate requests.
Results Snapshot
Initial Challenges
The site was slow, hard to update, and not mobile-friendly. Service areas weren't represented at all, storm-season demand spikes went uncaptured, and there was no trust content like reviews, warranties, or project galleries.
Strategy Implemented
We rebuilt Ironclad on a fast, custom WordPress theme designed around estimate requests, then paired it with service-area SEO and a storm-response Google Ads playbook.
Work Completed
Custom lightweight WordPress theme with reusable blocks; instant estimate form and click-to-call throughout; 12 service and 15 service-area pages; before/after project gallery; warranty and financing pages; storm-season ad campaigns.
SEO & Marketing Activities
Local keyword research per town, service-area schema, review widgets, image optimization, and a Core Web Vitals pass that brought all key templates into the green.
Before & After Performance
| Metric | Before | After |
|---|---|---|
| Mobile PageSpeed Score | 31 | 94 |
| Estimate Requests / mo | 14 | 63 |
| Organic Sessions / mo | 1,600 | 5,900 |
Traffic & Ranking Improvements
Organic sessions grew 3.7x in seven months, with 15 new service-area pages ranking in the top five for 'roofer in [town]' searches.
Lead & Conversion Results
Estimate requests rose from 14 to 63 per month, and the storm-response campaigns booked out the crew calendar for six weeks after a major hail event.
Results Achieved
- Estimate requests up 350%
- Mobile PageSpeed score improved from 31 to 94
- 15 service-area pages ranking top five
- Team can now update the site without a developer
Get in touch
Ready to accelerate your growth?
Tell us about your business and where growth has stalled. We'll come back with a clear read on where the opportunity is, before you commit to anything.
Studio
Dubai, United Arab Emirates
Response Time
Within 1 business day
Still deciding? Start with a free audit.
Twenty minutes, no pitch deck. Just a straight read on your website, SEO, and ad accounts, and where the fastest wins are.