Harlow Home Goods
Harlow Home Goods, a multi-brand home furnishings retailer, needed a custom website to support a wholesale portal alongside their retail catalog — functionality their existing WordPress setup couldn't handle.
Results Snapshot
Initial Challenges
The existing site couldn't support gated wholesale pricing separate from retail pricing, had no way to manage two distinct catalogs, and site speed suffered under the plugin workarounds used to force the functionality.
Strategy Implemented
We custom-built a site with a modern framework supporting dual retail/wholesale catalogs, gated wholesale account access, and a lightweight architecture free of the plugin bloat that had slowed the previous site.
Work Completed
Custom-coded site with dual catalog logic; gated wholesale account portal; full copywriting for category and product pages; technical SEO foundation built in from the start.
SEO & Marketing Activities
Keyword-mapped category page copy, structured data for products, internal linking strategy between retail and wholesale sections, page speed optimization at the code level.
Before & After Performance
| Metric | Before | After |
|---|---|---|
| Avg. Page Load | 5.4s | 1.4s |
| Organic Sessions / mo | 2,900 | 7,650 |
| Wholesale Inquiries / mo | N/A (no portal) | 26 |
Traffic & Ranking Improvements
Organic sessions grew 164% within six months of launch as new category pages began ranking for previously untargeted product and style terms.
Lead & Conversion Results
The new gated wholesale portal generated 26 qualified wholesale account inquiries per month, a channel that simply didn't exist functionally on the old site.
Results Achieved
- Page load time cut from 5.4s to 1.4s
- 164% increase in organic sessions
- New wholesale channel generating 26 inquiries/mo
- Unified, maintainable codebase replacing plugin workarounds
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Studio
Dubai, United Arab Emirates
Response Time
Within 1 business day
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