Evergreen Pet Supply
Evergreen Pet Supply sells natural pet food and treats through its Shopify store, with a strong subscription product. Paid acquisition costs were climbing, and the brand needed more revenue from customers it already had.
Results Snapshot
Initial Challenges
Only a basic welcome email was live. There were no browse or cart abandonment flows, subscription churn wasn't monitored, and campaigns went to the entire list regardless of pet type or purchase history.
Strategy Implemented
We rebuilt the lifecycle program from the ground up: a full set of behavior-based flows, segmentation by pet type and replenishment cycle, and SMS for time-sensitive restock and shipping moments.
Work Completed
Twelve automated flows including welcome, browse and cart abandonment, post-purchase education, replenishment, win-back, and subscription save; new branded email templates; SMS restock alerts; Shopify quiz to capture pet profiles.
SEO & Marketing Activities
Zero-party data collection via the pet quiz, predictive replenishment timing, A/B testing of subject lines and offers, and list hygiene that lifted deliverability and inbox placement.
Before & After Performance
| Metric | Before | After |
|---|---|---|
| Email & SMS Share of Revenue | 8% | 31% |
| Cart Abandonment Recovery | 3% | 14% |
| Subscription Churn / mo | 9.5% | 5.8% |
Traffic & Ranking Improvements
Flows now generate over half of all email revenue on autopilot, and inbox placement improved to 97% after list cleaning and authentication fixes.
Lead & Conversion Results
Email and SMS grew from 8% to 31% of total store revenue, while subscription churn fell by nearly 40% thanks to save and replenishment flows.
Results Achieved
- Email & SMS revenue share up from 8% to 31%
- Cart recovery rate improved 4.6x
- Subscription churn reduced by 39%
- 12 automated flows live and optimized
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Studio
Dubai, United Arab Emirates
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