Crestview Realty
Crestview Realty is a boutique brokerage focused on new-build and luxury listings. Their agents were buying portal leads at high cost with low close rates and wanted a steady stream of their own qualified buyer and seller leads.
Results Snapshot
Initial Challenges
Previous ad campaigns sent all traffic to the homepage, lead forms asked for too little to qualify prospects, and there was no follow-up for visitors who browsed listings but didn't enquire.
Strategy Implemented
We launched a two-channel acquisition system: Google Search for high-intent seller and buyer terms, and Meta ads for new-development launches, each with dedicated landing pages and a retargeting layer.
Work Completed
Six conversion-focused landing pages including a home valuation tool; Google Search and Performance Max campaigns; Meta lead and listing campaigns; dynamic listing retargeting; CRM integration for instant agent alerts.
SEO & Marketing Activities
Audience building from past clients and site visitors, offline conversion imports to optimize for qualified leads rather than form fills, and weekly creative rotation for listing launches.
Before & After Performance
| Metric | Before | After |
|---|---|---|
| Cost per Qualified Lead | $142 | $58 |
| Qualified Leads / mo | 21 | 74 |
| Lead-to-Appointment Rate | 9% | 23% |
Traffic & Ranking Improvements
Paid search impression share on core seller keywords grew from 28% to 71%, and retargeting audiences now account for a third of all qualified leads.
Lead & Conversion Results
Cost per qualified lead fell 59% while volume more than tripled. Crestview attributed 19 closed transactions in the first eight months to the campaigns.
Results Achieved
- Cost per qualified lead down 59%
- Qualified leads up from 21 to 74 per month
- 19 closed deals attributed in eight months
- Lead-to-appointment rate more than doubled
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Studio
Dubai, United Arab Emirates
Response Time
Within 1 business day
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